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This illustrated lecture by historian Leslie Goddard, Ph.D., looks at how Betty Crocker was invented, why her cookbook has endured, and what makes her so iconic.
* Use this link to join our virtual program: https://us02web.zoom.us/j/87821949799
2021 marks the 100th anniversary of Betty Crocker.
Long before Martha Stewart, there was Betty Crocker. In 1950, her brand-new Picture Cook Book hit shelves, with sales that rivaled that of another big book, The Bible. To date, it has sold more than 75 million copies. Created in 1921 by a flour company, Betty Crocker became the most famous and most trusted advisor to American cooks. This presentation is perfect if you’re feeling like cooking up some nostalgia.
At the conclusion of the program please feel free to take a brief online survey here:
https://www.projectoutcome.org/responses/54969
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