William Benz of Carnegie Agency will present how to make digital marketing less mysterious for the small business owner.
Attendees will learn about digital resources to improve websites, email, social media and search engine optimization.
Topic covered include:
-Why quality websites matter
-How Digital Marketing can help build sales
-Digital Measurement/Cost v. Revenue
-Using Social Media to keep in touch with customers
-Email newsletters to increase interactions with customers
-SEO (Search Engine Optimization) Basics
-Search benefits of sharing links
-Instruction and Certification
Will you need a special accommodation (including food allergy if applicable to the program)? If so, please contact the library and provide at least two weeks notice prior to the event date and the library will make every effort to honor all requests. Thereafter, requests will still be considered and may have less of a chance of being honored.
